CONCEPT AND CAUSES OF COUNTERFEITING
Słowa kluczowe:
brand management, unfair competition, brand protectionAbstrakt
This article deals with the issues of basic aspects of unfair counterfeiting. An attempt was made to indicate and define basic terms related to this area. In addition, the group of causes of the phenomenon were determined, i.e. economical, psychological, socio-political, technological and intra-organizational factors and they have been characterized in details.
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Opublikowane
2019-03-06
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