CONCEPT AND CAUSES OF COUNTERFEITING

Autor

  • Anna Sałamacha Politechnika Wrocławska Wydział Informatyki i Zarządzania

Słowa kluczowe:

brand management, unfair competition, brand protection

Abstrakt

This article deals with the issues of basic aspects of unfair counterfeiting. An attempt was made to indicate and define basic terms related to this area. In addition, the group of causes of the phenomenon were determined, i.e. economical, psychological, socio-political, technological and intra-organizational factors and they have been characterized in details.

Opublikowane

2019-03-06