CONCEPT AND CAUSES OF COUNTERFEITING

Authors

  • Anna Sałamacha Politechnika Wrocławska Wydział Informatyki i Zarządzania

Keywords:

brand management, unfair competition, brand protection

Abstract

This article deals with the issues of basic aspects of unfair counterfeiting. An attempt was made to indicate and define basic terms related to this area. In addition, the group of causes of the phenomenon were determined, i.e. economical, psychological, socio-political, technological and intra-organizational factors and they have been characterized in details.

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Published

2019-03-06

Issue

Vol. 95 No. 2 (2018): Eunomia - Rozwój Zrównoważony - Sustainable Development

Section

Artykuły

License

Copyright (c) 2018 Państwowa Wyższa Szkoła Zawodowa w Raciborzu

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.