SHARING ECONOMY – A CHALLENGE FOR A FUTURE OF CAPITALISM AND EUROPEAN PUBLIC POLICIES

Abstract

Sharing economy was defined last years as a crucial model of contemporary economy of the late capitalism. Based on collaboration activities, sharing, leaving from ownership and property role in wealth creation, and internet platforms as well as technological development became an challenge for companies, entrepreneurs and enterprises. Its role in sustainable development become invaluable and build new challenges for future business models. The aim of the article is to present basic assumptions of the sharing economy model as well as results for producers, consumers and markets.