READING CULTURE AS A PRIORITY OF MODERN SOCIETY

Abstract

The subject of this article is the issue of reading culture, and particularly its
meaning for functioning of an individual and society. It is defined as an integral
combination of preferences, interests, habits, knowledge and reading skills. It enables
an individual to be in contact with a written word in the most beneficial way for
development of their personality and creative functioning in society. The author also
describes the process of shaping the key language skills such as reading, writing and
speaking as well as the phenomenon of reading initiation. In the final part the author
submits a draft of an educational campaign for developing reading culture in the local
community.