THE IMPACT OF DIGITAL TRANSFORMATION ON SOCIETY: UNRAVELING TRENDS, CHALLENGES, AND OPPORTUNITIES

Abstract

The study presents the multi-faceted impact of digitalization on modern society. The rapid advancement of technology and the widespread integration of digital innovations have brought profound changes in many areas of life, such as communication, commerce, management, and culture. The study aims to explain the impact of digitalization on social structures, individual behavior, and economic systems. Through qualitative inquiry, this study answers the following research questions: what are the key areas influenced by digitalization? How do these changes manifest themselves in social structures and interactions? What challenges do they pose and what new opportunities do they offer? The findings of the study highlight the need to use adaptive strategies and policy frameworks to leverage the positive effects of digitalization while mitigating its potential negative consequences.