POST-MARKETING - MANAGEMENT OF INNOVATIVE MARKETING EDUCATION CONCEPTS

Abstract

This paper aims to describe the concept of fractal marketing as a set of
typical, schematic and repetitive market activities taken by companies in the area of:
pricing, promotion, product features and distribution. The knowledge has been recited
like a mantra to college students over the recent years, regardless of the social, economic,
political and economic changes taking place in the business environment.
However, the new generation does not expect goods producers to run catchy commercials
on TV or the radio, but to present reliable and trustworthy information about
their products. Therefore, the new form of marketing was named post-marketing and it
is proposed that it should be included in the curricula of business management departments
as an obligatory subject. This article presents the possibilities of applying
the consolidated theory for the purposes of developing ways of increasing the effectiveness
of marketing activities, and the presented scope of research may be implemented
in other areas where there is a need for unconventional ways of processing data
coming from various fields in order to obtain information that will help managers to
take the right decisions. Such knowledge may also contribute to increasing the attractiveness
of studies in business management departments in various universities.