DETERMINANTS OF INFORMATION SENDING (ETNO-EMERGENTING)
Keywords:
emergence, dysfunction, marketing, ethnomethodology, deforming, ethnoemergentingAbstract
The article was prepared for the purpose of identifying information components that are incorrectly diagnosed and are the source of numerous: understatements, speculations and even manipulations. Based on ethnomethodology and emergence, the information structure has been articulated, the carriers of which are: fact, truth, abstraction, fiction and context. Then, the structure and codification of information is presented,
which will allow for the assessment of its reliability, credibility and usefulness in the process of making right decisions. The authors call the process of analyzing individual parts of information transfer ethno-emergenting.
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